Unlock deep customer insights with a CDP
While the nomenclature of Data Cloud might sound soft and fluffy, a CDP is anything but. CDPs can deliver value across an organization, from marketing operations to IT, data science to paid media, but it’s important to take a few key considerations into account before making the leap.
In this report, you will learn how to handle key considerations like data governance, efficiency management, virtualization principles, consent management, unification, and activation to build a holistic view of what is happening in your business.
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