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Blue Sky Thinking with Salesforce Data Cloud

Consumer Insights & Activation Consumer Insights & Activation, Data, Data Privacy & Governance, Data Strategy & Advisory, Data maturity, Death of the cookie 1 min read
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Media.Monks

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Unlock deep customer insights with a CDP

While the nomenclature of Data Cloud might sound soft and fluffy, a CDP is anything but. CDPs can deliver value across an organization, from marketing operations to IT, data science to paid media, but it’s important to take a few key considerations into account before making the leap.

In this report, you will learn how to handle key considerations like data governance, efficiency management, virtualization principles, consent management, unification, and activation to build a holistic view of what is happening in your business.

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You’re one download away from…

  • Understanding governance and privacy standards that come with CDP adoption
  • Seeing how CDPs bridge the gap between the CMO and CIO
  • Assessing your readiness to implement a CDP

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