Build Your Data Game Plan with Insights from Superweek

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Media.Monks

Headshots of Doug Hall and Julien Conquet

The data landscape is no stranger to tectonic shifts that curtail brands' control. From Google's announcement to push back cookie deprecation once more, to Apple's app tracking transparency, to differences in data regulation around the globe, emerging bumps in the road continue to challenge plans to provide personalized user experiences. These issues—and more—were discussed at the 2022 Superweek Analytics Summit, a global community of digital marketing professionals, analysts and thought leaders of the measurement industry.

Now, marketers can relive the excitement and ideas of the conference (or encounter them for the first time) in a new documentary. THE GAME features insights from speakers—including Vice President of Data Services and Technology (EMEA) Doug Hall and Senior Director of Analytics, EMEA Julien Coquet—to discuss how recent developments in data collection, activation and regulation are reshaping the strategies of brands and their partners.

For a clear understanding of where the industry is headed, find the documentary in full below. Look forward to more Superweek next year, running from January 30 to February 3 in Egerszalok, Hungary!

Monk Thoughts It's like the classic physics three-body problem, where we have tech, regulation and public opinion are the three bodies. The physics problem states that their orbits are so complex in the system that you cannot predict where these entities are going to go.
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