There is one statistic that no one in the travel industry can ignore: tourism generated a revenue of US $1.7 trillion in 2018, according to the World Tourism Organization. From hotels, to casinos or airlines, the opportunities available for the myriad of players in this industry abound, and in one region in particular this is crystal clear: Latin America. In our most recent report, Destination LatAm: Trends Shaping the Travel Customer Experience in the Region, we focused on this part of the world to highlight the main trends that are shaping the present and future of tourism through a regional lens—viewed with a global perspective.
New technologies, digital transformation and disruptive new players are just some of the trends that are revolutionizing the travel industry all around the globe. But there is one thing that unites them all: a focus on delivering the best, most innovative customer experience.
If brands want to survive in this increasingly competitive industry, they must better understand and address their customers’ needs, then deliver upon them with premier, differentiated digital experiences. But achieving this is a complex task that requires adopting new content and production strategies that are better equipped for personalization, positioned to meet users across the digital ecosystem.
Tourism generated a revenue of US $1.7 trillion in 2018.
Transformation is an enormous challenge not only for small, budget-limited newcomers but for established brands too. The investment needed to achieve this will test their capabilities at every level of the organization. Wanting to satisfy the customer’s needs will not be enough, as brands must develop agile processes and forge partnerships spread across the wider consumer journey to better support their users’ every travel need.
With customer experience in mind, brands can begin their digital transformation to make their travel as smooth as possible while enhancing their business.
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