Labs Report 31: Technology Across APAC
Super apps, super algorithms and everything in between.
As one of the most populous and diverse regions in the world, the Asia-Pacific region is set to be the fastest-growing economy in the global digital landscape. Its unique technologies and innovations offer learnings that, if applied globally, can have a profound impact on how brands interact with consumers and vice versa. Just look at the influence TikTok has made in music and marketing in the last few years.
In this Labs report, we tap into the unique tech, perspectives and potential of the region and share some use cases that brands and marketers can apply anywhere in the world.
In this report, you will learn:
- The most influential technologies of each region
- Regional and local trends
- Attitudes toward adopting tech and innovation in the region
- How APAC relates to the rest of the world
- Takeaways to help with brand success
Zepeto Prototype: The Metaverse Reloaded
APAC’s hunger for tech and virtual innovation create an ideal set of circumstances to build a revolutionary new platform. To showcase this, we created an experience hub in APAC’s biggest metaverse platform: Zepeto.
APAC is not a monolith. We are a highly fragmented mosaic of microworlds. Success in the market requires a deep understanding of the cultural, behavioral, and societal differences, including nuances in the varying stages of technological adoption in each country.
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