A shift in meaning, driven by technology.
In the era of virtualization, people are using digital technology to refine their identities and enhance ways of connecting with those around them—physically, socially and mentally. And with virtualization’s ability to transcend constraints of time, space and physical limits, are we all cyborgs today? The Social Innovation Lab considers this question and more as the search for meaning redefines what it means to be human. When the social consciousness begins to appraise value, culture and behavior in new contexts, brands will have to fluidly adapt. In this report, readers will discover how they can leverage technologies such as Web3, the metaverse and today’s most popular social channels to provide impactful experiences for audiences in search of meaning.
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Considering the impact of this new era of virtualization on global societies, if humanity evolves by adopting these technologies at an accelerated pace, it also means that brands must embrace these changes, considering their relevance as critical shapers of culture and society.
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