Social Bite: The Evolution of Digital Wellbeing
Expanding the idea of wellbeing–both online and off
With immersive technologies and other innovations bleeding into our daily routines, the line between online and off is blurring—and changing the way consumers engage with the world around them. We’re logged in for life, and as a result, concerns surrounding digital wellbeing are transforming the role of tech. We have a unique opportunity to help improve people’s relationships with digital, but to truly understand how, we need to expand our idea of wellbeing beyond the usual contexts.
Digital wellness is the process of reflecting on our behaviors and integrating tools to improve our lives. This snackable guide explores what digital wellbeing looks like and how brands can react to common tensions in tech.
In this guide, you will:
- See how brands can evolve and adapt to consumers’ digital wellness behaviors
- Discover the dynamic–not linear–process consumers use to incorporate wellness tools
- Understand the key roles of technology that is shaping the digital wellness industry
- Learn about the new tensions consumers face and how they attempt to combat them without the help of brands
From building communities and digital experiences that reinforce wellness goals, to giving people ownership of their own journeys, the Social Innovation Lab uncovers key strategies for staying on top of consumers’ digital wellness practices.
Born as a planning community to deconstruct and turn cultural topics into valuable strategies and business opportunities for brands, we are a 50-strong, multidisciplinary community of strategists. We provide critical thinking through collective intelligence, and through diverse points of view and experiences, we explore social phenomena with a focus on solving strategic challenges. This knowledge informs a variety of our projects around the world to help brands move at the speed of social.
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