Social Bite: Live Commerce Comes Alive
Accelerating the path to purchase through live commerce.
As a combination of livestreams and ecommerce, live commerce may feel similar to the traditional home-shopping TV model. But what separates live commerce from the days of call-in orders is its inherently social nature, which can take many forms.
In this Social Bite, we explore what live commerce can be and how it can help you not only activate your audience in the moment, but also build a relationship into the future. Discover the different forms of live commerce and the roles that brands and their ambassadors take to inspire their audiences.
In this guide, you will:
- Discover the different types of live commerce activations available
- Dive into the three elements that make a successful live commerce activation
- Break down how to engage audiences at every stage of the journey
Historically, live commerce has been most popular in China, where the format makes up 10% of the overall ecommerce market. Accelerated in part by the pandemic, live commerce has continued to gain traction in the Asia-Pacific region. Now, brands elsewhere around the world are taking note—and so are social and retail platforms, both of whom are experimenting with new features and revenue streams to bring live commerce to life. Serving the need for new ways to engage their customers in social, shoppable and entertaining experiences that blend brand love and conversion, live commerce combines spectacle, presence and interchange to build excitement among highly engaged audiences.
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