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The Top 5 Social Media Trends in December 2021

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In order to create inspiring social media campaigns and brilliant customer experiences, you have to move at the speed of digital. Social media marketing is constantly evolving, and our Social.Monks team is here to help you stay on top of the latest innovations. Each month, we’ll break down the latest trends in social media and wrap them up into our top five trends to watch.

This month we look at how social commerce is playing a role in the holiday shopping season, the influence of TikTok on social app development, and more. Find a quick look—and a link to the insights in full—below.

Brands canceling social media as a statement 

While it seems like everyone is on social media these days, some brands are intentionally absent. We take a look at the decision of Lush to deactivate its social media profiles as a statement on mental health. 

Baby Boomers and Gen X as the newest generation of social users 

The hottest audience on social media might not be who you think it is—Baby Boomers and Gen X. COVID-19 has accelerated digital adoption within both generations, presenting new branding opportunities for marketers in 2022. 

Holiday live-streaming and changing social commerce landscape 

This holiday season, many marketers are looking to shorten the path to purchase. Social commerce and live-streaming opportunities present new purchase opportunities across social platforms. 

The influence of TikTok on social media app development

TikTok has taken the social world by storm and other platforms have taken notice. The latest updates across Pinterest, Instagram, and YouTube look to take a page out of TikTok’s short video playbook.

Increasing interactivity on Instagram with ‘Add Yours’ 

This month Instagram launched the ‘Add Yours’ sticker aimed at increasing interactivity between users. We look at how this new feature has been received. 

Looking for more social media insights? Tune into our weekly Social Innovation Lab podcast to hear from the brightest minds in social and learn how to create winning social media campaigns. Find the latest episodes here.


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