September 8, 2022
Unity (NYSE: U), the world’s leading platform for creating and operating interactive, real-time 3D (RT3D) content, has selected Media.Monks as its media agency of record following a competitive RFP process. The move will unify top of funnel awareness by consolidating media services under one roof at Media.Monks, which were previously split among various agencies.
Media.Monks will take on media strategy, planning and buying, and measurement for Unity globally. With subject matter expertise in gaming, VR, Web3 and the metaverse, Media.Monks’ integrated team will scale up media to engage Unity’s core gaming business and its B2B audience.
“Media.Monks is the right fit for our business given our shared expertise and belief in how RT3D, the metaverse and the next phase of the internet are changing not only gaming but many other industries,” said Carol Carpenter, CMO, Unity. “We are excited to partner with them to unify our media efforts globally, and work together to deliver unique solutions for customers.”
We’re so excited to partner up in a deeper way with such a similarly-minded, cutting-edge company. As avid fans of Unity, we’re looking forward to helping them charter their next path toward growth as they tackle new verticals and push the boundaries of this technology.
In addition to the media AOR assignment, the Media.Monks creative development teams use Unity software to deliver real-time 3D solutions for clients across a wide range of industries. Recently, the Unity technology powered Media.Monks’ development of an award-winning AR experience, ‘Anne Frank House: The Bookcase for Tolerance,’ honored at the Cannes Lions Festival of Creativity in the Digital Craft category, and many more including The Webby Awards, The One Show, ADC Global and D&AD.
Real-time 3D is now a foundational part of our digital toolset. We’re using real-time 3D technology on countless projects across a wide range of verticals––it’s our go-to for creating interactive experiences, new ad formats, and yes, the metaverse.
Learn more about the work Unity and Media.Monks are doing to build successful B2C brands in the metaverse by tuning in to an on demand discussion between Unity’s VP of Accelerate Solutions, Ryan Peterson, and Media.Monks' SVP, Tim Dillon. Tim will discuss insider lessons and insights gained from working with major consumer brands––from getting started in the metaverse, ways to leverage a real-time 3D game engine to making a genuine impact, and more. Listen now.
This review was led by Tenx4, an agency search consultancy who specializes in helping Global B2B Brands identify the right agency partner. “We’re on a mission to fix the broken agency RFP process to be about ‘the fit’ rather than ‘the win’ and it is clear that the partnership between Unity and Media.Monks is the perfect fit,” said Ashley Cohen Chandler, Partner, Tenx4.
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