Virtualization Is the New Era
Autonomous selfie drones, virtual influencers, hybrid subcultures and shoppable channels where people converse and convert… Life in digital has launched an explosion of novel consumer behaviors and new expectations for highly tailored, socially conscious experiences. When the potential of emerging technologies mixes with consumer-driven ingenuity, we’ve played witness to the transformation of digital and the dawn of a new era: virtualization, the new frontier for business growth.
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Enter the New Frontier for Business Growth
Virtualization is the transformation of digital: a set of new audience behaviors, cultural norms and technology paradigms resulting from 30 years of digital transformation, hyper-accelerated over the past five years. It follows previous eras of globalization and digital transformation. While digital transformation now focuses on the pipes and plumbing to connect digital touch points, virtualization concerns the experience layer on top of a brand’s digital investments. In the overlap of new consumer engagement and the possibilities of tech transformation, new business models are emerging to better support digital-native audiences and accelerate growth.
New technology and new expectations together become a new frontier for growth. And growth means new revenue, new audiences, and a new way of working.
Virtualization Is Launching New, Lasting Legacies
The traditional customer acquisition model is over saturated and highly competitive, yet virtualization is a white space that provides room for early movers to outcompete. At the same time, it’s essential we don’t repeat the mistakes of the past as new ethical standards take hold. Through innovative ways of creating community, meaning, and value, virtualization is a new canvas to engage in culture upon which brands can mint their legacies, fuel longevity and define a new era.
Brands investing in digital experiences at ComplexLand to connect with their audiences.
Begin Your Virtualization Journey Now
We’re already partnering with the world’s most valued brands drive incredible growth through virtualization, and we can help you do the same. Connect with us to explore the emerging consumer behaviors of the virtualized era, the influences that shape them, and how you can learn from them to better connect with your audiences.
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