Want to create powerfully inclusive marketing visuals? Download our tipsheet.

Profile picture for user mediamonks


Want to create powerfully inclusive marketing visuals?  Download our tipsheet.

We know that, as marketers, we can deepen customer connections by ensuring that audiences see themselves reflected authentically in our content. And an obvious place to start is with images, which can spark connection with your brand—or repel—in an instant. While every piece of marketing creative doesn’t need to represent everyone, the work as a whole should be inclusive. 

That’s why we created this DE&I imagery tipsheet for marketers.

0 Link
    Four individuals standing embracing each other

    Our tipsheet offers guidance in the conceptualization and execution of marketing programs—whether produced by internal teams or outside agencies—with an eye toward diversity, equity, and inclusion (DE&I). Several key areas, including gender, race and ethnicity, age, and others, highlight tips that can help marketers evaluate whether depicted roles, physical appearances, and visual prominence are positive and empowering—or promoting stereotypes. More than just a single trait, there are many dimensions of diversity that can overlap in complex ways.


    challenge of making your marketing more inclusive, you will want to consider research, targeting, data analysis, and creative. A creative audit will help you know your baseline.

    And all the while, keep the imagery tipsheet by your side for quick reference.

    0 Link


      Make our digital heart beat faster

      Get our newsletter with inspiration on the latest trends, projects and much more.

      Media.Monks needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.