Immerse yourself in the new customer journey.
With its quick rise in the cultural consciousness, Web3 has inspired creators, marketers and everyday people to envision a transformed internet characterized by decentralization, ownership, native payments and the blockchain. But Web3 is more than a new tech infrastructure: it’s a foundational shift in the ways people organize and engage with each other. In this bulletin, we peek into the future of the customer journey—and how the role of the customer is changing through a shift away from pure consumption and toward participation and shared ownership.
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