Today we’re welcoming Maverick Digital, a US-based Salesforce and MuleSoft shop, to our team. Maverick Digital’s mission is to enable companies to win more customers and build deeper connections. They add a dedicated team of client-obsessed CRM specialists to our existing data&digital media practice, and together we’ll help brands build a stronger foundation to better meet their audiences across the full customer decision journey, end to end.
Maverick Digital is based in Chicago, with additional staff in Canada and India. Founded in 2018 by Belal El-Harazin, Maverick serves each of Salesforce’s main services: Salesforce Core, Salesforce Marketing Cloud, and Integration Cloud/MuleSoft. Some of their top clients include Chicago Blackhawks, Madison Square Garden, Jabil and more.
All in on Customer Obsession
As industry shifts toward first-party data continue to transform the digital marketing landscape, brand health will become dependent on strong, informed customer relationship management. Modern brands are thus refocusing their strategies toward customer obsession: seeking to realize marketing’s impact across the entire customer lifecycle, then apply those insights to iteratively improve their performance. It isn’t about driving sales. Rather, it’s about leveraging technology to better match customers with the services that best meet their specific needs, and Maverick Digital joins in our belief that any successful customer obsession journey begins with true empathy and understanding of who you serve.
With the goal of forging deeper relationships between brands and their audiences, together we will help brands move the needle and grow faster. This speed and agility are key to unlocking post-pandemic hypergrowth. As Covid-19 disruptions continue and some parts of the world enjoy a return to (relative) normalcy, Maverick’s expertise will support brands’ goals of becoming more customer-led, insights-driven, flexible and connected to better meet audiences’ needs.
A Balanced Partnership
What separates Maverick Digital from other Salesforce partners is their Consulting as a Service (CaaS) offering. This is a unique pricing model that provides longer-term contracts with more visibility than the time and materials arrangement that is typical to such a service. This gives way to greater transparency by pricing each engagement based on outcome rather than effort, and helps clients budget predictably across a multiyear period.
We’ve long felt that true partnership is the result of shared success, and our VP of Business Strategy Maryl Adler has been a strong advocate for similar remuneration models that focus on outcome, performance and driving impact across the organization. With Maverick Digital’s CaaS model, clients know their Salesforce investment will be maximized to the best of the team’s ability.
We’ve seen incredibly strong demand for CRM and specifically Salesforce expertise from our clients. Belal and his team at Maverick Digital will bring additional expertise and scale to one of our fastest expanding service areas.
Putting Plans Into Action at Speed
After years of experimentation in digital and virtualization, business leaders are shifting focus from business continuity transformations to business efficiency, requiring investment in tools and processes that best address their unique pitfalls, opportunities and needs when it comes to generating results. Maverick Digital helps clients realize a faster ROI by acquiring, engaging and retaining a greater number of customers through a customized, detailed strategic plan and tactics that transform ideas into action.
Maverick’s Salesforce experts begin by auditing to identify any gaps and areas for improvement in a brand’s Salesforce setup. From there, the team implements bespoke solutions that get them back up to speed. Customer-centric journey maps connect engagements across the relationship to enable stronger business outcomes, including higher revenue, increased customer satisfaction and lower operational costs through automation.
Several industry trends—the rising value of first-party data, a drive for efficiency and the opportunity for hypergrowth—highlight a crucial need for brands today: gaining the insights and tools needed to deliver upon diverse audience needs at every stage of the customer journey. Now together, Media.Monks and Maverick Digital are primed to help brands grow faster and build more impactful customer experiences by getting the most value out of their CRM strategy.
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