Leading a net-zero carbon commitment.
How can urgent climate action become every company’s business? This was the question that inspired the launch of a reimagined platform for The Climate Pledge—a commitment to reach net-zero carbon emissions by 2040.
Powered by Amazon and Global Optimism, the initiative wanted to attract big-name signatories, grow quickly, and promote its newly articulated mission to “accelerate responsible climate action in every industry so our planet’s diverse communities, natural resources, and shared environments can thrive indefinitely.”
Owning responsibility to power possibility.
The platform plays up the need for action at the enterprise level while reinforcing that together is the only way forward. A modern identity system and comprehensive asset library was created to scale quickly and maximize flexibility. Interactive components, user interface animations, diverse compositions, and curated photography prompt contemplation and participation—and embed a sense of curiosity and suspense.
A fresh verbal identity builds on the initiative’s optimistic outlook and makes sustainable transformation feel personal, tangible, and accessible. Rotating narrative elements allow for dynamic storytelling and reveal how companies have the ability to change Earth’s trajectory. Localization was an important consideration, and the platform translates into multiple languages.
See more of the platform that's making a world of difference.
Traveling through time.
An immersive time tunnel lets visitors travel through the Pledge’s backstory, the collective progress being made by signatories, and the decades ahead. Two viewing modes accommodate different user needs. Filters enable sorting by milestones, new signatories, news, events, and more.
Automating signatory onboarding.
Behind the scenes, we developed a fully automated system for onboarding new signatories and publicizing their commitment to net-zero carbon. A multi-step process contains helpful tool tips and makes it easy for leading companies to submit their information and review required qualifications. Signatories draft and sign their own commitment letter, eliminating the need for manual moderation.
In partnership with
- Amazon, Global Optimism
When it comes to the climate crisis, the stakes couldn’t be higher. Media.Monks understood the urgency and weight behind our ask. They pushed our vision and delivered a solution that’s helping inspire companies around the world to take on this bold commitment.
Global Leader, The Climate Pledge, Amazon
Launching an online community.
We designed Passport: an online destination where signatories of the Pledge can connect, find resources, share ideas, and take joint action. This virtual community is the newest addition to the Pledge’s platform—and is set to officially premiere in 2023.