The Climate Pledge | Media.Monks

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The website has been translated to English with the help of Humans and AI


A white windmill in front of a cloudscape
Flying birds
A winding river with lush green shrubbery

The Climate Pledge • Accelerating Climate Action With a New Digital Presence

  • Client

    Amazon, Global Optimism

  • Solutions


Leading a net-zero carbon commitment.

How can urgent climate action become every company’s business? This was the question that inspired the launch of a reimagined platform for The Climate Pledge—a commitment to reach net-zero carbon emissions by 2040. 

Powered by Amazon and Global Optimism, the initiative wanted to attract big-name signatories, grow quickly, and promote its newly articulated mission to “accelerate responsible climate action in every industry so our planet’s diverse communities, natural resources, and shared environments can thrive indefinitely.”

Owning responsibility to power possibility.

The platform plays up the need for action at the enterprise level while reinforcing that together is the only way forward. A modern identity system and comprehensive asset library was created to scale quickly and maximize flexibility. Interactive components, user interface animations, diverse compositions, and curated photography prompt contemplation and participation—and embed a sense of curiosity and suspense.

A fresh verbal identity builds on the initiative’s optimistic outlook and makes sustainable transformation feel personal, tangible, and accessible. Rotating narrative elements allow for dynamic storytelling and reveal how companies have the ability to change Earth’s trajectory. Localization was an important consideration, and the platform translates into multiple languages.

Traveling through time.

An immersive time tunnel lets visitors travel through the Pledge’s backstory, the collective progress being made by signatories, and the decades ahead. Two viewing modes accommodate different user needs. Filters enable sorting by milestones, new signatories, news, events, and more.

Seizing the moment

Fast-tracking a better forever

  • Climate Pledge website homepage
  • Climate Pledge website homepage
  • Climate Pledge website homepage on mobile screens
  • Climate Pledge website homepage
  • Climate Pledge website homepage

Automating signatory onboarding.

Behind the scenes, we developed a fully automated system for onboarding new signatories and publicizing their commitment to net-zero carbon. A multi-step process contains helpful tool tips and makes it easy for leading companies to submit their information and review required qualifications. Signatories draft and sign their own commitment letter, eliminating the need for manual moderation.

Climate pledge website interface
Climate pledge website interface
Windmills on a green rugged landscape

In partnership with

  • Amazon, Global Optimism
Client Words When it comes to the climate crisis, the stakes couldn’t be higher. Media.Monks understood the urgency and weight behind our ask. They pushed our vision and delivered a solution that’s helping inspire companies around the world to take on this bold commitment.
Sally Fouts headshot

Sally Fouts

Global Leader, The Climate Pledge, Amazon

Launching an online community.

We designed Passport: an online destination where signatories of the Pledge can connect, find resources, share ideas, and take joint action. This virtual community is the newest addition to the Pledge’s platform—and is set to officially premiere in 2023.




Case Study


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Choose your language

Choose your language

The website has been translated to English with the help of Humans and AI