High-Performance Social Campaigns • Awakening Authentic Content
Results
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250% increase in new customers
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261% increase in revenue
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80% higher ad engagement
A dream performance partnership.
As a lifestyle direct-to-consumer brand, Hill House Home prizes authenticity when connecting with their audience, which has given them a strong following of brand advocates. But with rising ad costs and the number of new brands vying for attention, creating a true standout brand via Facebook and Instagram advertising provides a major challenge. We partnered with Hill House Home to help the brand shine in the intensely competitive D2C bedding category through authentic social content.
In partnership with
- Hill House Home
Growth on Facebook and Instagram is a daunting challenge for us, just like it is for any brand. For our teams to have found something so successful, so quickly takes a lot of experience, and a true understanding of who our customer is and what they care about.
Nell Diamond
Founder and CEO
Waking up to audience insights.
We began by analyzing audience signals from previous buyers to gain insight into current and would-be customers, which helped the team zero in on the creative choices that resonated best with them. This process improved the brand’s creative strategy and audience targeting on Facebook and Instagram—both important learnings, as consumer behavior and preference change on these platforms almost daily.
Authentic, native-feeling content.
Armed with key audience insights, the team incorporated fit-for-format video that echoed the user-generated social posts of their most loyal customers. This authentic approach cut through the clutter of overworked DTC ads people were used to seeing. On Facebook, which historically had been a performance challenge for Hill House Home, we took advantage of the emerging Stories format to scale reach and make Hill House Home the go-to lifestyle choice.
