Choose your language

Choose your language

The website has been translated to English with the help of Humans and AI


A piece of the original Persepolis buildings
Persepolis title screen showing the Persian landscape

Persepolis Reimagined • An Immersive Journey into the Past

  • Client

    The J. Paul Getty Trust

  • Solutions

    Immersive Web




Case Study


Bringing the prestige of the Getty to audiences worldwide.

The Persian Empire, despite its profound influence, is often overlooked in Western reviews of ancient history. This oversight inspired The Getty Villa to mount a sweeping exhibition of the ancient superpower, Persia: Ancient Iran and the Classical World. To help visitors deepen both their emotional connection and knowledge of Persia, an on-site, 360-degree immersive experience transports them to a historically-accurate 3D content recreation of the ancient capital of Persepolis. Touring its palaces and plazas, the experience sought to both inform and inspire visitors—reviving the past for a modern audience.

Follow in the footsteps of ancient kings.

In designing the digital-native experience, our objective was not to replicate the gallery space but rather give visitors a different way to discover the past. By exploring palaces and plazas, they learn about the rich heritage of ancient Iran firsthand and witness artifacts from the exhibition in context. The process of bringing Persepolis Reimagined to life required a Herculean level of collaboration. Narrative development for both the website and immersive film required a deep understanding of ancient history, which many spend a lifetime studying in great detail. The Getty, one of the most prominent purveyors of history, shared a library’s worth of knowledge to help distill the most important components, together with curators, historians and professors who provided expert opinion.

Hall of pillars from Persepolis today
Hall of pillars from Persepolis virtualized to present day
Press For visitors who want a truly immersive touch, the exhibition boasts an interactive reproduction of the palace at Persepolis—what the Getty calls ‘an ancient city of awe-inspiring beauty.’
Read on Smithsonian Mag In the Classical World, Persia’s Powers Rivaled Greece and Rome

Making history with incredible technical achievement.

Working from an expertly crafted 3D model of Persepolis provided designed by The Getty, the reconstructed model was updated alongside The Getty and UCLA professors to capture every architectural aspect of Persepolis. This included mapping out the city; figuring out the layout and historical purpose of each room within the palaces; and reproducing statues and reliefs along with period-appropriate textures and colors, from the limestone and mudbrick walls to the wooden cedar roofs, and everything in between. 

Using our WebGL framework & Vue FE framework, we optimized the model and code to strike the perfect balance of performance and visuals in an experience that depicts Persepolis’ splendor as never seen before.


  • 1x FWA

  • 2x Awwwards

Want to talk immersive web? Get in touch.


Please fill out the following quick questions so our team can get in touch with you.

Can’t get enough? Here is some related work for you!

Make our digital heart beat faster

Get our newsletter with inspiration on the latest trends, projects and much more.

Thank you for signing up!

Head over to your email for more.

Media.Monks needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Choose your language

Choose your language

The website has been translated to English with the help of Humans and AI