Taking action NOW.
At Media.Monks, finding solutions and taking action are in our DNA. It’s our mindset and the way we show up every day to create technology, touch culture and unlock the future of growth for our clients. Coming off of the recent few years of challenges, the world—and our industry in particular—has been focused on the future, fixated on what’s next. We believe the future is too late. The world around us is happening now. Culture is happening now. Climate change is happening now. That’s why we’re committed to taking action—now.
2022 was a year of action on our ESG initiatives. We enhanced and solidified our governance structure, global policies and compliance framework, completing our Task Force on Climate-Related Financial Disclosures (TCFD) risk assessment and entering our data into the global Carbon Disclosure Projects (CDP) system for the first time to better measure our impact and risk. A major milestone for us was to calculate and disclose our carbon footprint according to SBTi standards, and although our carbon intensity tracked higher year over year, the recalculation helped us chart a clear path forward to reaching our goal of net zero by 2040.
Embedding a greater understanding of diversity and cultural fluency remains a top priority, and in 2022 we signed the UN Women’s Empowerment Principles. Moving forward, we’re focused on closing the representation gap in our industry by providing training to underrepresented talent. And as part of our mission, we’re supporting our clients in their mission towards a more sustainable future by continuing to use technology and creativity as forces for good.
Our ESG strategy is based on three pillars. Zero Impact Workspaces is all about our offices, Sustainable Work is about the work we do and how we do the work, and Diversity, Equity and Inclusion focuses on our people.
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A force to be reckoned with.
We commit to fight climate change. We aim to cut 42% of our emissions by 2035.
Zero Impact Workspaces. It’s important that we have an understanding of the impact caused by our operations and that of our supply chain. In 2022, we took full inventory of our emissions, using the Greenhouse Gas (GHG) Protocol standards to understand the reduction opportunities within Media.Monks and to set science-based targets. We submitted our SBTi commitment letter at the end of 2022, and are developing a detailed roadmap in 2023.
We commit to increase impactful work. We aim to deliver 20% of total revenue on For Good projects by 2040.
Sustainable Work. In the course of our daily work we remain focused on facilitating greener productions, maximizing purpose-driven impact and investing in the future of sustainable work—and our planet—through innovation and R&D. In 2022 we grew For Good work with a more-focused group of clients resulting in more impact per client, strengthened commitment to our communities with a surge in volunteer hours, and reinvented our way of working to remain on the cutting edge of our industry through innovation.
We commit to fulfill our promise of being a people-first organization. We aim to create a more engaging environment for all our people.
Diversity, Equity and Inclusion. These principles guide our actions and are embodied in our programs, policies and practices we employ every day to create a more inclusive culture. In 2022 we launched Diversity in Action, our first-ever global formal framework for DE&I comprising five areas of emphasis that guide and enhance our efforts. We’ve also evaluated and taken action on what our people want and need, developing a strategic vision and three-year plan for 2023-25.
From community engagement to green(er) productions here’s how we’re working toward making the world a better place.
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Results
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3.69 tCO2e per FTE
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+77% For Good projects
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75 Purpose-driven clients
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+20m GBP net revenue For Good projects
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+5% overall BIPOC population
What we’re focused on now.
The rapid growth of generative AI (aligned with brands’ need to lower cost) is influencing the ways brands and agencies create content. At Media.Monks we’re working across capabilities to design more efficient and sustainable workflows that empower our people and clients with AI. The incorporation of AI into business processes and creativity requires deliberate consideration of representation, bias and potential harms. We have well-established strategies to account for these issues in all facets of our business, and we are beholden to these core principles for all societal issues related to AI.
We are focused on our SBTi transition plan to define our targets and emission reduction roadmap.
We are shaping our overall Sustainable Procurement Policy which includes guidelines for ensuring supplier diversity and sustainable purchasing.
In pursuit of greener productions, one of our biggest ambitions (and areas of potentially massive impact) will be to reduce travel and on-site waste by continuing to push our in-house studio solutions, our New Delhi Unreal Studio integrated production proposition and video links for location shoots.
Our Global DE&I team will be curating training modules that amplify key DE&I topics to empower better working relationships across borders, cultures and identities.
