Data is the single common thread that allows brands to connect and harness customer experience across consumer contexts—meaning a deficit in data is a deficit in customer experience. Our vision is for no brand to be “data poor” ever again, and we work toward that goal by empowering marketing organizations to wield data as the strategic asset that it is.

Data informs and enhances all aspects of marketing and every step of your campaigns. But when your siloed data drains resources and confusion reigns over fractured goals and inconsistency, your Data Agency of Record (AOR) helps create order and guide a path toward new efficiencies. The Data.Monks ensure data works for modern marketers by taking a holistic view of data as it continuously travels through the marketing and advertising lifecycle. Bringing marketing and advertising data together under a common set of standards, applications and goals enables greater precision, less waste and better connections with customers—helping you drive unprecedented value from digital channels.

Narrowing your focus to sole metrics or outdated legacy measurement (macro-modeling, brand lift studies, etc.) only paints a part of the wider picture. Using the principles of market mix modeling across the marketing funnel, we help create a level measurement playing field that takes into account of everything that affects campaign performance, from Media activities, to internal Operations decisions, to External factors like seasonality and competitor activity.

Conversations and regulations around privacy are quickly evolving with no signs of slowing down—providing an opportunity to strengthen the consumer experience through secure, transparent use of data.

We can help you identify needed solutions to ensure you are not only ready to weather these changes, but to maximize the new digital ecosystem with our Digital Privacy Impact Assessment and our Privacy-focused First-Party Data Assessment.

Gain access to our Google Analytics experts to help you deliver on mission-critical analytics projects, improve tracking efficiencies, get actionable insights and hit growth targets while staying innovative, competitive and privacy-centric in your analytics implementation.