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Large professional HP printer in an office

Possibility City • Opening a World of Possibilities

  • Client

    HP

  • Solutions

    PlatformsB2BCRM

Case Study

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Case Study

A one-stop shop for printing professionals.

Beyond relying on traditional trade shows and events, HP found a world of possibilities in launching its new printing press: the HP Indigo 6K. Tossing aside the traditional B2B journey—and the myth that selling an industrial printer hinges on physical, in-person demos—we worked with the brand to build Possibility City, a smart online platform showcasing the new press’s features and a home for webinars and one-on-one demos.

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    Our Craft

    A detailed, immersive exploration of HP's 
new press.

    • HP Possibility City website screenshot of printer with woman in front
    • HP Possibility City website screenshot of recent events
    • HP Possibility City website screenshot of closeup of printer
    • HP Possibility City website screenshot of closeup of printer
    • HP Possibility City website screenshot of tiles

    Tactile content brings the product to life.

    Possibility City is a fully immersive virtual platform that connects customers across a personalized journey. Through the use of tactile 3D assets, visitors can look “under the hood” to inspect the HP Indigo 6K’s insides in close detail, discovering how every moving part enables the perfect print.

    Curated content also helps visitors find the information they seek, whether they’re looking for efficiency, sustainability, security or other important business goals. Not sure where to begin? No worries; the live virtual assistant learns from visitor preferences to provide tailored content recommendations. Everything encompasses a hyper-personalized journey at its core—from start to finish, making good on our “business to human” approach.

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      HP Possibility City website screenshot of tiles

      Supercharging sales on a streamlined journey.

      Possibility City allows showrooming beyond in-person limitations—while continuing to build value. The platform supercharged sales by helping decision-makers along to the next stage of their journey, and by generating leads for HP in real time. Bringing together reports, webinars, demos and curated content, the always-on platform fully engages B2B customers through a resonant user experience—and offers new possibilities to engage with new and existing prospects.

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