Case Study


Our Vision and Strategy
We firmly believe that technology and creativity can be used as forces for good and powerful tools in transitioning towards a more sustainable society. This belief lies at the core of our sustainability vision and strategy.
Our goal is to build a lasting organization that supports clients with creative and technological solutions to realize and enhance their intrinsic value.

A glimpse at our vision and strategy
2021 has been about getting up to speed, as an organization and an industry. Unified with our clients by a shared goal to reduce climate change, it has been a fertile soil for more transparency, collaboration and innovation. We’re not there, but we are all on the same journey to become climate negative.

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1. Zero Impact Workspaces
As an international company that experiences continual growth around the globe, we have a relatively large carbon footprint. Therefore, we are putting effort into creating a climate-neutral and environmentally-conscious household through tangible efforts in our daily operations. Our goal is to build zero impact workspaces that increase the share of renewable energy (SDG 7), reduce waste generation and promote sustainable procurement practices (SDG 12), and reduce our CO2 footprint (SDG 13). We are working to set targets in line with SBTi 2022 (the Science-Based Target initiative) which defines and promotes best practices in emissions reductions and net zero targets in line with climate science.
It is our goal to keep our global footprint as small as possible, making sure that each of our employees are taking small steps every day to reach this goal. From separating waste in the office to rewriting our entire travel policy, we work towards a carbon neutral way of working.

Not only did we sign it, we built the platform



2. Sustainable Work
We want to ensure that the work we produce is produced sustainably, in both our Sustainable Creation of work (how we work) and our For Good Work (the content of our work). Producing work sustainably entails educating our Monks on all measures we can take within projects to reduce our environmental impact, while increasing the positive impact of our creative work. For example, we actively reduce emission during our production process by adjusting certain digital builds to green builds and reusing existing code. And we proactively craft design and content to increase the message we want to convey—ranging from raising awareness on social topics to changing consumer behavior around environmental issues—while ensuring performance through our data and digital media experts.
The world needs to think more sustainably about creating digital products and lower its digital carbon footprint. This can be done by applying sustainable production guidelines. Digital can also help reduce your carbon footprint by virtualizing processes that are carbon intensive — printed user manuals could easily be accessed with a QR code.

Sustainable Creation is good business
Our For Good Work
For Good Work, which focuses on the content of our work, are projects intended to create a positive impact either with conventional clients or with purpose-driven enterprises. These can be paid, discounted or pro bono projects.
2021 has been an amazing year in the way that we have moved from 40 to over 250 For Good client projects intended to create a positive impact.

3. Diversity, Equity and Inclusion
The people who work at Media.Monks are at the heart of our business. Their talents fuel the engine that keeps our business going. So it is our responsibility—our privilege—to provide an environment where individuals can realize a sense of community, safety, and belonging and ultimately thrive in their careers. By actively seeking diversity, ensuring equity and promoting inclusion, we aim to provide a workplace where all employees can bring their unique selves to work and contribute to our collective success.
Core to our Diversity, Equity and Inclusion pillar is taking measurable action to ensure lasting change. By setting recruitment metrics and training requirements, building safe space community groups, improving supplier diversity, practicing auditable inclusive marketing in our client work, and expanding the diversity in our industry through education, fellowships, internships, and mentorships, we are committed to making an impact both internally and in the world around us.
Diversity as a practice. Think about this in yoga–you can’t say you’re a yogi if you go to yoga class one time. But if you go on a regular basis and you’re practicing, it’s a journey. So when we say "diversity" it’s not a check box, it’s not stats, it’s not a lived experience of a person or group of people. It’s a practice that’s day in and day out.

For questions, recommendations or ideas about sustainability at Media.Monks and our ESG reports, please contact: sustainability@mediamonks.com. Read more about Media.Monks' commitment to ESG in our 2019 and 2020 reports.
More on our ESG initiatives
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Media.Monks 2021 Donations to Charity
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Amplifying Sustainability: A Pledge For The Planet
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Four in Five Ad Agencies Prepared to Reject Work With Clients That Lack Sustainability Ambition
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Too Much To Ask
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Inclusive Marketing Is All of Our Responsibility
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A Practical Guide to Inclusive Marketing
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Sowing the Seeds of Office Innovation at the Monks Farm