Case Study
Capabilities
Artificial Intelligence
We are Adweek's first-ever AI Agency of the Year, advancing today’s boldest brands towards the experiences we've Always Imagined
AI is the foundational technology at the core of our team.
From uncovering new insights in their data, to responsive content personalization on an unprecedented scale, AI-first marketing teams deliver a world of new relevance to audiences and ROI for the entire organization. Getting there requires wide-scale transformation and is best guided by the people who use these tools every day to lead enterprise implementations, custom automation, and fine-tuned AI tools and training for your people. That’s Media.Monks.
See how we helped Kraft Heinz fast-track AI adoption
And a few other ways we're putting the power of AI to use for brands...
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Our Approach
AI that powers brand pipelines, performance and purpose • Check out a small sample of how we use the tech.
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![Spotify logo]()
AI Powered Brand Experience
In collaboration with Spotify, we created an interactive listening experience featuring a deepfake version of The Weeknd that attracted over 600,000 fans within the first 48 hours after launch.
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Our virtual version of The Weeknd personally greeted each visitor based on data from their Spotify accounts. We created an AI to synthesize his voice, allowing for an interactive listening experience between the fan and artist himself.
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![Photo of the Atlanta cast with the FX logo]()
AtlantaFX Twitter Bot Powered by ChatGPT
To build buzz for the final season of Atlanta, we staged an AI takeover of the @AtlantaFX Twitter handle with a custom bot.
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We built a narrative around the usual voice behind the account having a meltdown, making way for our AI takeover. The bot chatted with fans in the week leading up to the finale, racking up 15M+ impressions, 10M+ social video views and 1M+ social engagements.
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![Atlanta FX Twitter messages]()
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![A person in a pink spacesuit surrounded by pink smoke]()
Automated Campaign Deployment System
By providing one of our entertainment clients with a scalable automation system, we are saving them over 17,000 work-hours annually.
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Quickly it became apparent how the automated deployment system was reducing processes up to 60%.
The solution provided the client to scale globally in 31 countries, produce 940+ campaigns, that in turn tallied 1.3 billion impressions
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Interested in hearing more about our AI capabilities?
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For More!
Reinvent your marketing pipeline with AI and Media.Monks. Get in touch.
We’ll guide you on your journey to become an AI-first brand.
We consult. We define where brands are coming from and design where they’re moving to. From auditing brands’ ways of working to establishing both short- and long-term goals, we build the roadmap so they can embark on their AI transformation journey in confidence.
We integrate. By leveraging leading tech partnerships like NVIDIA, Salesforce, Adobe and more, we integrate systems and implement pipelines powered by automation and AI. This unlocks new efficiencies—like replacing physical costs and manual labor with cloud and compute power—and creates opportunities for higher effectiveness: predictive modeling, real-time media activation, accelerated speed and scale and more.
We execute. We have the talent and teams trained to execute best-in-class, AI-first marketing and advertising services. By unlocking cost efficiency and building content and experiences at a better output (and an even grander scale) than ever before, we help brands make a cost-neutral investment AI transformation in their business—ultimately becoming true, AI-first brands.
Watch
CEO Wes ter Haar explains how AI is delivering on the original promise of digital.
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AI & our responsibility
AI’s potential—for disruption, for displacement, for value creation—can’t be ignored. We have a duty to explore the boundaries of this technology to unlock new opportunities.
Our strength has always been our people: we’re curious, innovative, tech-enabled, and most of all we are disruptive. That will continue to be true. That's why we have embraced the benefits of technology and automation from our beginning, and why we will keep being decisive in infusing AI into our business.
This is an ongoing journey. There will be perpetually shifting expectations involving AI, and we will keep building in a way that allows us to evolve to meet them. As we build, we will do so with these commitments to the moment, to our people, to our clients, and to our business standards.
Commitment to the moment. AI’s rapid progress has not only opened the world’s eyes to what is possible, it’s delivered a wake-up call to virtually every business sector. We’re answering that call and joining the movement to build this future, now. Behind the strength of our world-class creative and strategy teams, our belief is that this technology will give every individual superpowers to help our clients conquer their markets - and our ability to infuse it into our business model will be one of the vital factors in achieving our goals in this era.
Responsibility to our people. Even though we believe in the power and permanence of this technology, we believe equally that AI will be reliant on our people's creativity and craft to drive outsized success for ourselves and our clients. To thrive, we have to redesign our operation and provide our people the access and training they will need to unlock their potential in this AI-assisted future.
Duty to our clients. As with our original mandate to build a better, faster, cheaper solution for clients, our obligation is to deliver maximum value, and that will always drive our decision-making. AI will allow us to do that, but it comes with risks that clients will expect us to understand and manage on their behalf. We will always be stewards of our clients’ brand reputation, intellectual property, data security, and potential for growth. That stewardship extends to any AI-centric technology we use or recommend in the course of service, and any original AI-powered tools that we build in partnership with them.
Media.Monks Ethics & AI. The incorporation of AI into business processes and creativity requires deliberate consideration of representation, bias, and potential harms. Media.Monks has well-established strategies to account for these issues in all facets of our business, and we are beholden to these core principles for all societal issues related to AI. Read our latest ESG report for more.
Relaunching the Industry
Creative talent can do more in a day by automating lower complexity tasks such as proofreading or translation; maybe they’re generated and you go in and do a human check. That means some roles will have an additional 60% efficiency, so we’re talking about a 1.6 factor.
Want to talk artificial intelligence? Get in touch.
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