Social media is the go-to destination where culture happens.
Increasingly, social networks are the places where people live their lives and build community. As these behaviors accelerate audience fragmentation, social media has become a key priority in CMOs’ marketing plans to drive growth. We build social-first brands through the power of cultural influence, all driven by social signals, dynamics and conversions.
Social has surpassed media and today's brands are built and grown in social. It is now a crucial factor in determining business performance metrics such as financial growth and brand equity.
Social offers something for everyone
All Love Welcome • Featuring emotionally driven films and virtual weddings, this social e2e experience with Havaianas proved Pride lasts a lifetime to over 2.05 million viewers.
When it came to celebrating Pride in style, Havaianas wanted to double down on its commitment to the LGBTQ+ community by launching its year-round All Love is Welcome platform.
We helped Havaianas communicate how the flip-flop brand was taking steps to support the community over the long term, like eliminating the distinction between products for men and for women, and extending the range of sizes so anyone can feel comfortable in their favorite design.
Through a global partnership with All Out, 7% of the profit for each product was donated to non-governmental organizations fighting for LGBTQ+ rights around the world.
Interested in hearing more about our partnership with Havaianas? Check out the full case.
Reliable solutions crafted for relevance and reach.
Whether you’re just finding your voice on social or aim to go global, our solutions are designed to drive conversion, build communities and drive culture—all with brand consistency in mind. With social experts spread across seven hubs and three time zones, we’ll help you speak your audience’s language, emoji and all.
Social Compass: We establish the foundations of your social strategy—ecosystems, content strategy, deployment plans and everything in between—to catapult your platform presence and build long-term relationships.
Social Community: Putting social acumen to practice, we build devoted communities that build brand love.
Social Commerce: We identify and activate the mechanisms that trigger purchases, including setting up and managing social stores.
Social Consolidation: We build your brand’s social footprint through economies of scale.
Using social to build a better world together
Everything we touch becomes social.
We offer a range of strategies to anchor our clients’ businesses on social. By deciphering signals, crafting social dynamics and enabling conversion between communities and brands, we help brands achieve competitive advantages and superior performance.
Ready to talk social? Get in touch.
Why Booking.com Sought a Social Partner of Record
Don’t Blame TikTok for Social Media’s Ills
Driving Relevance in the Shopping Experience with Mercado Libre and BrandLab
Campaign Names Media.Monks Social Agency of the Year
Helping Brazil’s Beloved Flip Flop Brand Grow its Global Footprint