Use solid community management to foster unique social spaces where communities and brands connect.
For the new generation of consumers, a brand that keeps its distance on social media is not a memorable one. Audiences today are looking to engage with brands that show a real understanding of their interests and necessities—and a real desire to connect with them. We offer a community management strategy to help brands build their communities through authentic connections that are joyful and meaningful. Whether it’s gamers, skaters, beauty enthusiasts or any community under the sun, we foster real, close bonds with your audience through unique cultural experiences.
This is not average marketing targeting. We are reaching out to the audiences that drive brand social value and conversion.
Build brand love with community management.
As virtual worlds evolve and virtualization emphasizes the spirit of collaboration, brands are finding themselves engaging with consumers round the clock. From classic platforms like Instagram and TikTok, to niche spaces like Discord or Twitch, we help them stay in touch with their people to stay relevant, generate interest and drive conversion. Here’s how we do it:
- Community building and activation: Rather than simply directing individuals to brands’ owned channels, our approach centers around cultivating loyalty by attracting, converting and retaining communities that have their own distinctive social environment and a unique cultural expression.
- Community management 3.0: In a world where brands need to be active listeners and co-create culture alongside their audience, community managers are key liaisons between the two. We empower community managers by giving them the tools they need to build brand love, such as automation and AI applications, which help with precision and on-demand attention. This opens up the opportunity for community managers to spend less time solving problems and more time sharing their own opinions, thus fostering feelings of closeness and relatability.