Case Study
social media platforms experiential film data
media.monks
The best specialists in tech-enabled media, working as one.
Drive true business results with robust, full funnel Media services.
We are a full funnel media partner. Looking past commodities and legacy thinking, we focus instead on data that uncovers new opportunities for market growth. Our media strategy is designed to unlock true business outcomes—a flexible approach that not only builds a solid and sustainable media foundation, but also tracks and monitors key inflection points for when the market shifts and plans must change.
Helping reduce media costs and drive performance.
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Work
Sprint Media Buying • We revamped digital marketing operations and moved media capabilities in-house which enhanced Sprint's ability to respond to the market in real time.
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Our Challenge
Sprint knew customers would be interacting with the brand online—and expect more. Our focus was to enhance the company’s ability to respond to the market and curb rising advertising and customer acquisition costs.
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We helped identify new KPIs and measurement models, found ways to reduce waste, and created an audience framework that attracted higher-quality traffic. We also developed a multi-touch attribution model for better insights and built a system for real-time reporting.
After proving the early results of bringing digital media in-house, we helped Sprint with assisting in the design of their team structure, creating candidate profiles to identify the right talent to handle digital media planning and buying.
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Want to learn more about our partnership with Sprint? Check out the full case.
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We move when the market moves, and our clients see the results.
Having a well-planned, detail-oriented media strategy doesn’t mean sacrificing the flexibility required to excel in today’s market. We build dynamic omnichannel media plans that are influenced by market moves, ensuring clients gain greater impact from their media investments. Our custom Media OS suite puts tools at your fingertips to simplify effort-intensive workflows, from fast campaign deployment to at-a-glance reporting and more, so you can move and adapt at speed.
Improving the customer journey.
Bespoke Media services, built for your needs.
We partner with clients of all sizes—from small and medium-sized businesses to enterprise—and support a variety of commercial models. Our variety of flexible engagement models are built with your goals in mind, with teams curated based on need, category experience and budget. Whether you seek audits, technology, project support or a full-service agency of record, we’ve got it covered—plus everywhere in-between, with seamless access to our entire global network of talent.
Performance Media: An operationalized model to optimize and plan for both short- and long-term success using full funnel objectives.
Partner Technology: Get set up on leading bidding platforms with a detailed onboarding plan, training and support.
Media Consulting & Advisory: Media transformation, in-housing, and advanced analytics advisory to optimize your digital presence and maximize ROI.
Omnichannel Media: Full funnel media expertise across the interconnected digital journey to unlock incremental growth for brands.
Results
And it's working...
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405% Increase in DTC YoY site visitors for major CPG brand
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58% Increase in topline e-comm sales YoY for Reebok
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134% Increase in ROAS for Children’s Cancer Research Hospital
Solutions
We are here to help with...
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Solutions
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Media Strategy & Planning
Clarity at every stage of the journey.
Clarity at every stage of the journey. Blend a broad range of data and intelligence to plot your media strategy.
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Media Analytics
Metrics that matter.
Metrics that matter. Scientific, predictive measurement frameworks and testing strategies to drive bottom line impact.
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Brand Media
Breaking down the silos of performance and brand.
Breaking down the silos of performance and brand. We connect investment and measurement to maximize business outcomes.
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Video (TV/CTV)
Deliver high-attention programming.
Deliver high-attention programming. We use the largest unified cross-screen planning tool to fix audience fragmentation.
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Performance
Plan for success using full funnel objectives.
Plan for success using full funnel objectives. We operationalize models to ensure every brand is performance driven.
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Paid Search
Drive results, not clicks.
Drive results, not clicks. Ad copy and testing, keyword research, remarketing and other PPC management services.
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Paid Social
Rise above the chatter.
Rise above the chatter. Supercharge social ad performance by tracking and maximizing impact across channels and devices.
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Programmatic
Trackable and transparent.
Trackable and transparent. Programmatic advertising with measurable impact on brand awareness and sales.
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Commerce
Maximize conversion to digital point-of-sale.
Maximize conversion to digital point-of-sale. Connect the dots across the digital journey to drive sales impact.
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Affiliate & Influencer
Collaborate with confidence.
Collaborate with confidence. Management of affiliate platforms, influencer offers and revshare relationships.
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