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Cannes 2023
Cannes Insights from Media.Monks
In case you missed it, we’ve collected insights from across the week that set the agenda for what brands and their partners are focusing on now and into the next year.
Disruptions like the AI revolution, the ongoing climate crisis and geopolitical tensions have everyone wondering what the future has in store. As a barometer for the industry, Cannes brought the answers into view by focusing on what to do now. A celebration of creativity over the last year, leaders marry what we’ve done with what we’re doing next.
Meet the Monk
Wes shares how AI unlocks the original intent of digital advertising at scale.
AI dominated the conversation at Cannes—and is likely to play an even greater presence on the podium next year. As marketers plan their strategies on delivering effective creative experiences, we also saw the importance of democratizing creativity, leading with purpose and connecting with communities to drive culture. With these goals in alignment, brands are now laying the foundation for ever more relevant, highly personalized creative fueled by AI.
