One of the greatest challenges that brands face today is the need to cut time and cost without cutting corners. According to the 2019 SoDA Global Digital Outlook Report, 63% of client-side marketers cite producing and publishing targeted digital content is a major business priority, but thanks to a quickening pace of digital media consumption and growing consumer demand for always-on (and relevant) content, many struggle to produce the content they require in a timely manner—until now, that is.
The integrated production partnership is a unique setup that speaks to the challenges above by augmenting organizations’ existing teams with a global, multi-discipline talent studio. Unlike a typical outsourcing model, integrated production partnerships provide teams that truly belong to the brand, dedicated to their success and designed strictly for their specific needs through a consultative discovery phase. The result is a more efficient, partially in-house production workflow that empowers brands to optimize and scale up at a moment’s notice, or easily pivot as soon as priorities change.
Every organization is different, and they each have a lot to consider when choosing a partner. Responding to the challenges that brands face, we’ve crafted a guide that explains the diverse benefits that integrated production partnerships offer, including key takeaways to consider when planning a partnership. These include: optimizing production while balancing global consistency with local relevance; how to scale up production with rapid turnaround times; discovering different models to achieve different goals; and what to consider before jumping into a production partnership.
Equipped with this knowledge, your organization will be ready to take back control, identify opportunities for efficiency and enhance its production capabilities.
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