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One of the greatest challenges that brands face today is the need to cut time and cost without cutting corners. According to the 2019 SoDA Global Digital Outlook Report, 63% of client-side marketers cite producing and publishing targeted digital content is a major business priority, but thanks to a quickening pace of digital media consumption and growing consumer demand for always-on (and relevant) content, many struggle to produce the content they require in a timely manner—until now, that is.

The integrated production partnership is a unique setup that speaks to the challenges above by augmenting organizations’ existing teams with a global, multi-discipline talent studio. Unlike a typical outsourcing model, integrated production partnerships provide teams that truly belong to the brand, dedicated to their success and designed strictly for their specific needs through a consultative discovery phase. The result is a more efficient, partially in-house production workflow that empowers brands to optimize and scale up at a moment’s notice, or easily pivot as soon as priorities change.

Every organization is different, and they each have a lot to consider when choosing a partner. Responding to the challenges that brands face, we’ve crafted a guide that explains the diverse benefits that integrated production partnerships offer, including key takeaways to consider when planning a partnership. These include: optimizing production while balancing global consistency with local relevance; how to scale up production with rapid turnaround times; discovering different models to achieve different goals; and what to consider before jumping into a production partnership.

Equipped with this knowledge, your organization will be ready to take back control, identify opportunities for efficiency and enhance its production capabilities.

Learn how an integrated production partnership can solve your brand’s production challenges.


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