A look into Gen Z’s changing relationship to sports.
The value of the North American sports market is projected to surpass $83 billion this year. However the way we consume sports has changed completely. Traditional TV viewership is declining, and to engage Gen Z, the old playbook won’t cut it anymore.
Fans have new expectations.
- They demand streaming options & a diverse media ecosystem, completely bypassing traditional sports coverage.
- They are seeking increased avenues for interaction with the games themselves, desiring immersive experiences that go beyond mere spectatorship.
- They also crave more opportunities to engage directly with their favorite players, fostering a sense of connection and intimacy. A dunk isn’t enough, they want to get to know Lebron.
We’ve identified key changes in Gen Z sports preferences in the areas of Consumption, Participation, and Human Values. And we’ve added recommendations and real-world examples for each from McLaren Racing, the NBA and more.
As experts in brand experience design, we work to elevate and innovate your brand through every single consumer touchpoint. We are your consultancy, agency and production arm all in one, specifically designed to help modern brands looking to disrupt, differentiate, and innovate everywhere customers interact with them.
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