Having joined the Monks in December 2019, we’ve fully initiated BizTech into our monastery, where they continue their commitment to delivering digital transformation expertise and customer experience management to brands worldwide.
The move comes at a critical moment when brands seek to deliver personalization and content at speed and scale, across channels both owned and earned—and made headlines at publications such as Yahoo Finance, Campaign and Little Black Book.
“Nowadays, everyone is making experience their business,” says Vera Cvetkovic, VP Solutions for the Americas and MediaMonks. “We’re helping them by delivering end-to-end solutions that enable those omnichannel experiences.”
“What everyone is going through is building an ecosystem to manage the whole [marketing] funnel,” Victor Knaap, CEO at MediaMonks, told Campaign. “We can add value throughout the process–from the discovery of what a platform should be to the defining and implementation for the best customer experience,” he added.
Adobe plays a crucial role in these efforts: a study described in the report “The Total Economic Impact of Adobe Experience Cloud,” cowritten by Forrester, found that organizations using Adobe Experience Manager achieved 14% year-over-year growth in new, unique visitor traffic and a 10% increase in average order value. Furthermore, marketing teams equipped Adobe Campaign, Adobe Experience Manager and Adobe Target were able “to build campaigns in half the time it took with their legacy tools.”
An Unprecedented Partnership
Since its inception, BizTech has served brands big and small, including enterprise-level clients spanning industries that include banking, telecommunications, education, government and more. They’re the leading experts in Adobe’s online infrastructure and ecosystem, being one of the small few companies to achieve Platinum partnership. Our adept Solutions team is led by Tim Goodman (CTO Solutions at MediaMonks), who’s recognized as the most-awarded Adobe buff in the world.
With many of their clients juggling several workstreams and vendors, BizTech has gained trust by tackling the full, end-to-end experience on behalf of their clients. Specialized in Adobe Analytics, Campaign, Experience Manager and Experience Manager Run & Operate, BizTech has won an Adobe Partner of the Year award nearly every year since the award has existed.
Closing the Gap Between Creativity and Engineering
Now fully integrated with MediaMonks, the Solutions team is uniquely poised to marry together creative and engineering. “In order to bring complete solutions to clients, we must bring technology and creativity together at the outset,” says Cvetkovic. “Making that integration complete, we have a working process to implement and support creative solutions via Growth’s ongoing conversations with clients or Operations’ planning and execution of projects.”
We help clients overcome challenges through considered efforts around system, people and process.
This balance of flexibility, innovation and technical expertise enables brands to better meet their consumers with insights-driven creative delivered through personalized, omnichannel paths. “Every large enterprise has challenges with siloed data, legacy systems and joining teams,” says Michael Patishman, SVP Solutions at MediaMonks. “We help overcome them through considered efforts around system, people and process—removing the walls, connecting the dots.”
Enabling a Smoother, More Impactful Digital Transformation Process
When it comes to digital transformation, we believe in an agile, phased approach that prioritizes the most practical and impactful changes first. This approach simplifies the process and delivers faster results. Our unmatched Adobe expertise gives our clients the opportunity to quickly build experience-led solutions that drive customer obsession and impact, whether they’re just starting their digital transformation journey or want to quickly implement the newest technology.”
“It’s one thing when you are growing a business to get to the top, and another to stay there once you’ve made it,” says Cvetkovic. “We’re a leader in innovative solutions for our clients, and we go through a whole maturity model assessment to determine where they are and what they need to do next to move from one stage to another.”
This added knowledge and expertise helps us scale up our efforts to meet that growing demand of brands that seek to incite and sustain digital transformation efforts. Working with clients such as AkzoNobel, McLaren, HP and others to rapidly transform and elevate the customer experience, BizTech and MediaMonks are a natural fit—and we’re delighted to have fully integrated BizTech into the fold.
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