We’ve arrived with some new digs… and a new brand. MediaMonks and MightyHive, the marquee brands within S4Capital, have merged into something new: Media.Monks. Represented by a dynamic logo mark featuring MightyHive’s iconic hexagon, the single brand emphasizes our shared heritage in creative content and roots in data&digital. What’s more, we’re unifying a team of nearly 6,000 digital-first experts under one (digital) roof, working as a single P&L across 57 talent hubs in 33 countries.
And yeah, we get it—we’re making a big deal about adding a period and a hexagon. But in truly integrating our people both as a culture and in our operations, we’re delivering on S4Capital’s foundational promise to unify content, data&digital media and technology services—something no one has ever been able to achieve before. S4Capital plc (SFOR.L) will remain the financial brand, publicly listed on the London Stock Exchange and deployed amongst investor, financial and banking stakeholders and in reports.
“The traditional, analogue holding company model is over 70 years old, dating back to Marion Harper and IPG in the 1950s and cries out for disruptive change. Digital has altered the landscape permanently and brands need a different type of organization to execute and show up for their customers at every moment in the journey––purely digital, with data-driven creative and content, faster, better, cheaper, and with a single P&L,” says Sir Martin Sorrell, S4Capital Executive Chairman.
So far, S4Capital has brought together 24 companies that have each disrupted their industry in complementary ways, buying into our mission to create a new age/new era advertising and marketing services model and disrupting the old.
For clients, the new brand fulfills the unitary goal that S4Capital set out to achieve three years ago. “Since the very beginning we’ve been working to combine content, data&digital media and technology under one roof. Today, we partner with 8 out of the 10 most innovative companies in the world, but we also work with many up-and-coming DTC and B2B brands, helping them own their data and build out owned customer ecosystems,” says Amy Michael, Chief Client Officer.
And now with the launch of our new identity, we’re delivering on our promise of a truly unified brand—simplifying our clients’ access to the specialized talent they need to stay competitive and future-proof in a digital-first world.
Built on Connection and Consensus
Earlier this year, we launched our API-inspired organizational structure, designed to ignite collaboration and fuel innovation by connecting our different types of teams: countries, core, client, categories, capabilities and corporate. The hexagon in our logo, which previously represented MightyHive, has evolved to symbolize that structure and the six components it connects.
A system for scale, the API combines disciplines globally to provide our clients seamless access to diverse subject matter experts, while creating ownable space for entrepreneurs when their teams join ours. In fact, those who have founded the teams that make up Media.Monks today are named co-founders of the brand, exemplifying the process of founder-led consensus that made us who we are today.
The single brand was not a boardroom decision. It involved input from a broad range of teams and talent, and many of our founders.
"For our people, this means they’re all colleagues and can build amazing careers across the globe and keep going and growing," ter Haar explains. "For our clients, it means they keep the same team and the day-to-day they love—but now have even simpler access to an amazingly deep pool of specialist talent. Consolidation is an engine to innovate, and this makes it easier to help our clients show up better for theirs."
Flexing Our Creativity
Our new, dynamic logo mark reflects the API and our flexible brand framework, in which “media” becomes a variable. Teams within our six operational components can personalize how they show up within the framework using a new internal tool, Brand.Lab (in fact, you may have stumbled across a few of these unique brand expressions by exploring this website).The addition of the dot represents a point of connection between our diverse talent, who each bring different experiences and expertise to the table, and encourages freedom of expression through a malleable framework.
Integrating the MightyHive hexagon into Media.Monks is a great representation of our unitary team, but even more so it reflects our operational model.
“We’ve built a structure where our people have clear, ownable space, to represent themselves and the work they do, but without the traditional fights and frictions that are built into more traditional models," Martin continues. "Hexagons are one of nature's ways of maximizing the properties of strength and space efficiently, and that's exactly what we're offering clients: the most efficient model to help them consolidate their efforts in content, data&digital media and technology services.”
This is just the start of our story. Look forward to seeing how we’ll continue to show up and adapt in new ways, both now and into the future. We never stand still—period.
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