News from the 1st Mobile Loyalty Program in Mexico

MEXICO CITY, 26th September 2018–

The loyalty program renews its mobile application and seeks to satisfy needs of an expanding digital market. The application aims to position Club Premier as the first mobile loyalty program in Mexico.

Club Premier, the loyalty program with more than 28 years of experience, presents with its digital partner Media Monks, the completely redesigned mobile application.

Digital development is an essential part of Club Premier’s business strategy, therefore, the re-launch of the application aims to position Club Premier as the first mobile loyalty program in Mexico.

Some of the immediate benefits that this will provide Premier Members is that it will allow Premier Points to be accumulated more easily, for example, in daily purchases in affiliated establishments, by having their virtual card always at hand.

“…The launch of our new and improved app sets in motion the crucial process of securing the future of our business and meeting the growing mobile needs of our Partners.”

With a base of more than 5 million members, Club Premier takes advantage of the current situation in technology and marketing in which users feel more emotionally connected with brands that generate a feeling of optimization and fulfillment. In addition to reinforcing this connection with its current affiliates, the loyalty program aims for growth; facilitating the recruitment of new members, who can join through the same application; complemented with the easy management of Premier Points and the rest of the benefits offered by the loyalty scheme.

In its first phase, it is also possible to check the balance of the account, recent activities, current level and Qualifying Points to access the next one; as well as useful information to accumulate and use the available points; list of affiliated establishments and services; link to the Online Store and Premier Experiences available.

The current digital competition demands constant innovation and that is why we foresee next phases of development and updates to increase the functionality of the application, which is already responsive and will integrate digital magnetic stripe technology. Another development focus includes allowing the Members to view recommendations according to their balance and consumption habits, achieving a complete and totally personalized experience.

Also, the launch of the Club Premier app and its digital transformation mean an important moment for MediaMonks Mexico, which, with just six months of operation, already has clients such as Crown Blue Chip, Aeromexico, CEMEX and Nike.

The Club Premier application is now available in Apple Store and Google Play.