Solidify Your Data Strategy with The Unlocking Personalization at Scale On-Demand Video

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Ashley Musumeci
Director, Go to Market

A yellow data block in the shape of a pyramid

Maybe it has been awhile since you thought about your data. Over the decades, digital marketers stacked one tech solution on top of another to add functionality, but after more than 20 years the data is unregulated and sprawled throughout the organization. It’s all there somewhere, but data sets can’t connect, insights can’t be shared across departments and much of the data is no longer actionable.

Earlier this year, Ashley Musumeci, Director Go-to-Market, CRM at Media.Monks, spoke to a packed house at Salesforce Connections. This exclusive 15-minute video captures her presentation in which she outlines how brand marketers are using Salesforce to deliver a personalized customer experience at scale when a clear data strategy is in place.

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Build a strong data foundation by:

  • Establishing naming conventions
  • Standardizing data collection
  • Learning how to unify the data
  • Creating a single source of truth

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Enjoy Unlocking Personalization at Scale from our subject matter experts here at Media.Monks.

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Get our newsletter with inspiration on the latest trends, projects and much more.

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Head over to your email for more.

Media.Monks needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.