Maybe it has been awhile since you thought about your data. Over the decades, digital marketers stacked one tech solution on top of another to add functionality, but after more than 20 years the data is unregulated and sprawled throughout the organization. It’s all there somewhere, but data sets can’t connect, insights can’t be shared across departments and much of the data is no longer actionable.
Earlier this year, Ashley Musumeci, Director Go-to-Market, CRM at Media.Monks, spoke to a packed house at Salesforce Connections. This exclusive 15-minute video captures her presentation in which she outlines how brand marketers are using Salesforce to deliver a personalized customer experience at scale when a clear data strategy is in place.
Build a strong data foundation by:
Privacy Sandbox Is Coming—and It Might Just Be the Privacy Solution We’ve Needed All AlongBy Doug Hall 6 min read
Focusing Media Strategy on Value-Based BiddingBy Dexter Laffrey 4 min read
Meet Me in the Metaverse: Building Your Data Foundation for Web3 Customer EngagementBy Ashley Musumeci 2 min read
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