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Welcome Miyagi, Integrating Strategy and Production Across the Customer Journey

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Media.Monks

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Today, we’re excited to announce that Milan-based creative and marketing agency Miyagi has joined the Media.Monks team! Miyagi’s expertise ranges from data-driven planning to the ideation and execution of multi-language, multi-format content and experiences, both online and in-person.

Miyagi was founded in 2013 by by five partners Francesco Bragonzi, Francesco Menichini, Tommaso Marucchi,  Felice Arborea and Giuseppe Azzone. Originally a video production company, Miyagi has evolved into a full-fledged end-to-end partner that combines strategy and production under one roof. Notable clients include Danone, Luxottica, Red Bull, Xiaomi and more.

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Accelerating Growth in Europe and Beyond

Miyagi’s ability to transform itself to reflect market needs has helped it achieve incredible growth in recent years. In 2020—a difficult year for the industry in general—Miyagi placed on Il Sole 24 Ore’s 100 Leaders of Growth list as well as the FT 1000, Financial Times’ list of Europe’s fastest growing companies. These wins complement our own recent placement on Adweek’s Fastest Growing Agencies feature, and we’re incredibly excited to grow alongside a team that has achieved so much success for itself and its clients in an era of intense digital disruption.

With Miyagi on the team, we’re able to further our growth to expand our base in Italy, Europe’s fourth largest advertising market. “With close to 100 Monks in the Italian market and a clear focus on digital creative craft, I believe we will accomplish great things together,’’ says Victor Knaap, CEO Media.Monks EMEA, and S4Capital Executive Director.

Building End-to-End Efficiencies

Miyagi’s integrated offering eliminates brands’ need to work across several partners (creative agencies, production partners, media agencies and more) and enables new efficiencies—what Miyagi affectionately calls “the Miyagi flow.” By cutting out the added time and overhead of the traditional process, brands are empowered to nurture relevant, meaningful connections with audiences at the speed of digital.

The very same ambition has inspired our own integration, making Miyagi good bedfellows to our unitary approach to the brand-partner relationship. Our data-driven model combines content, data&digital media and technology services to deliver personalized content at scale, attributed through digital media in an iterative loop. But this does more than allow brands to act more efficiently; creative decision-making fueled by data and media also enables teams to look beyond assumptions and identify stronger ideas that enhance possibilities for Miyagi’s existing clients.

Monk Thoughts Miyagi’s work and management team looks a lot like Media.Monks a few years back, and we got along since the first moment we met.
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Victor Knapp
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Enhancing Our Multilocal Approach

As a multilocal organization, we aim to bring together an understanding of multiple markets to inspire action around the world. A standout example of this in action is our work with Mondelēz, a relationship that spans not only a wide breadth of capabilities but also extends across the globe. A multilocal mindset is crucial to help brands keep up with the fluidity of cultural change and adapt to shifts in social consciousness—especially for those working across different markets.

Miyagi augments our multilocal approach by bringing to our team a deep understanding of Italy’s unique, fast-growing consumer culture. Miyagi’s existing clients, meanwhile, gain access to a global team of multiskilled, multicultural digital experts to help them achieve even more across integrated campaigns and experiences.

No matter where they operate, brands face unprecedented challenges in delivering emotionally resonant experiences to audiences across the customer decision journey. Miyagi has helped numerous brands shortcut to value by eliminating the barriers that are typical in legacy networks and holding companies, bridging together strategic insights and executional expertise to turn winning ideas into incredible experiences. Now working hand-in-hand with the team, we’re excited to strengthen our new age/new era approach for world-leading, modern brands in Italy and beyond.

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