An inviting walk through a complex technology.
IBM came to us needing a concise, yet intriguing way to showcase their AI-driven software strategically designed to help clients grasp their supply chains. With that in mind, we crafted a captivating, 3D-animated video showcasing the ins and outs of IBM’s supply chain solutions. We created Charles, a charismatic narrator, who takes viewers on an engaging tour of the fictional IBM Supply Chain Lab—where he delves into key IBM features like data analysis, secure data sharing, advanced warnings on potential disruptions and more. Beginning with the synopsis and then progressing through the script, storyboard, and soundtrack, we nurtured this concept into a fully realized computer graphics animation.
Modelling, texturing and rigging
Directed by Media.Monks
Nicolas Piccirilli, Juan Behrens
Nicolas Piccirilli, Fran Marquez
Aljen Hoekstra, Nicolas Piccirilli, Martijn van den Broek, Oscar Sobrino, Juan Behrens
Character Animation Lead
Nanda van Dijk
Aljen Hoekstra, Robin Poitevin
Composer and Mix
Dave van Luttervelt