Report

AR unleashed: Transforming the customer journey in the Spatial Era

Seize augmented reality’s potential across the entire customer journey.

Make way for the Spatial Era.

Recent innovations in augmented reality (AR) have paved the way for brands to connect with audiences in ways that range from fun to functional. More than just a platform for entertainment, AR is increasingly powering experiences that range across the customer decision journey, including try-on experiences, interactive product demos and much more.

What’s driving the change? Consumer behavior and a confluence of new hardware, geospatial infrastructures and 5G innovations are laying the foundation for incredible leaps in user experience—meaning there’s no better time than now for brands to begin adapting their talent and business strategies around spatial experiences.

In this report, you’ll discover how your brand can use AR as a powerful tool across the acquisition funnel, from awareness-level brand experiences to immersive shoppable experiences and more, as well as how to best prepare for the Spatial Era of immersive extended reality experiences.