NBA Pixel Arena • The World’s First Customizable Metaverse World for NBA Fans.

Google and the NBA partnered with the Experience.Monks to design the future of sports entertainment: an immersive, multiplayer 3D world inside the NBA app. Inside this personalized metaverse world, fans could customize their avatar in futuristic street-style, recreate the legendary dunks of their favorite players and play battle royale minigames against other fans to unlock new, exclusive merch.

The NBA has one of the most passionate followings of any league. How do you create an experience that revolutionizes the way they enjoy games? Alongside the NBA and Google, we set out to redefine the fandom experience through an iconic interactive world. We knew the experience had to reward fans with exclusive opportunities, foster community and connections, allow users to express themselves, and go deeper into the game they love.

The arena is a sprawling WebGL complex and metaverse world that fans can explore together. Generate a lifelike avatar of yourself in the locker room, then head to the highlight remixer to recreate iconic shots from the biggest players in the NBA. Head over to the skill zone to participate in multiplayer games with other fans and rise to the top of the leaderboard. Inside the arena you can purchase new items at the shops, join a game with other fans, and create a custom highlight reel. Ultimately, NBA Pixel Arena sets a new standard for fan-fueled experiences.