BITKRAFT Web3 Platform • Building a Game-Inspired Experience for Future Investors

BITKRAFT is a global, early-stage investment platform focused on gaming, Web3 and immersive technology. Positioning itself at the intersection of the real and virtual worlds, BITKRAFT invests in the future of "synthetic reality," connecting funders with founders of innovative games and technologies. The team came to us to redesign their web platform to better reflect this unique identity, while simultaneously catering to its two distinct audiences: founders who value vision, networking, and personal connection, and funders who seek deep insight, a proven track record, and trust.

With the goal to blend the worlds of gaming and investments in a manner that felt authentic and trustworthy to both, we implemented game-inspired elements throughout the user experience. The intro sequence is designed to replicate the experience of booting up a game, rather than loading an investment platform. Navigation across the site uses WASD keys and a radial menu reminiscent of using a joystick, adding to the gaming interface feel.

The immersive website design adapts to the type of content that visitors are currently viewing. For example, we opted for a clean, spacious design to draw user focus with more buttoned-up content like career-related pages. However, when discussing synthetic reality and other visionary content, we dove into the digital space with animated WebGL backgrounds for a futuristic look.

We managed data using DatoCMS, a headless CMS that enabled us to transmit data into our React and Next.js build. For the 3D elements, we created a WebGL framework in-house. The people page carousel was achieved by integrating GSAP, WebGL, and CSS perspectives and mouse events, maintaining web accessibility standards while creating a sense of depth and layering.

Together, we built a web platform that successfully offered an authentic and engaging user experience tailored to the needs of both founders and funders. The site not only reflected BITKRAFT’s unique identity in the gaming venture capital space but also added value by providing an innovative and intuitive interface for information and navigation. By incorporating game-inspired elements and adapting the website design to the content, we helped BITKRAFT reinforce their brand identity and commitment to synthetic reality. This immersive platform not only serves as a testament to BITKRAFT’s innovative approach but also sets a new standard for user experience.