Bringing the NFT experience IRL.
How do you replicate a non-fungible world? That’s the challenge we ran into when bringing one of the most successful PFP projects—Cool Cats—to NFT.NYC, the biggest NFT conference on this side of the screen. Enter Cooltopia, an immersive, purr-fect recreation of the Cool Cats universe spanning four zones and a series of interactive installations. With the aim to educate and excite conference attendees, the gamified journey inspired blockchain buffs and the crypto-curious alike to step into Cool Cats’ digital world.
Enhancing the event experience through interaction.
“Curiosity killed the cat” may be a popular aphorism, but we wanted to encourage a sense of discovery within our feline flock. Throughout the world, attendees had the chance to explore scenes like a life-sized pirate ship, a gravity-defying room, a marshmallow mountain and more in search of loot boxes and points they could redeem for real prizes. NFT holders had access to exclusive missions doled out by our “Cat Detectives,” like solving riddles or finding hidden characters. With so many ways to play and engage, Cooltopia struck a balance between educating newcomers and helping holders feel part of something big and exclusive. In fact, most attendees weren’t Cool Cats holders, making Cooltopia their entrypoint into the world.
A multidisciplinary approach to win NFT fans over.
Despite Cool Cats’ roots in the virtual world, NFT holders loved being able to enjoy IRL benefits from their tokens. To build interoperability between the physical and virtual, our experiential team collaborated closely with in-house experts in Web3 and NFTs. Leveraging their intuition and passion in the space, it’s no surprise that Cooltopia was the cat’s meow among some of Web3’s biggest enthusiasts at NFT.NYC.
5K+ visits to Cooltopia over 3 days
1 in 3 people registered for NFT.NYC attended Cooltopia