Levi's Wynwood • Introducing Levi’s Sustainable Tech in Style

Levi’s partnered with us to reveal their sustainable Future Finish technology at Art Basel in Miami. We designed and built an apparel drop system that could leverage Future Finish’s impressive production flow, allowing Levi’s to drop exclusive products over and over again. Each drop centered around a giant neon countdown clock, a rapid-fire pattern input system, and a shipping container infinity room where shoppers could pick up their product in style.

We have a long history of designing innovative drop mechanics that create a stir, and Levi’s was no exception. Three main considerations shaped our approach: creating a drop mechanism that could be reused repeatedly, leveraging the high-traffic Art Basel event to get people amped up about upcoming drops, and building a fluid, impressive purchase platform that carries excitement throughout the purchase flow.

A great apparel drop has to build anticipation, make exclusive products feel just within reach, and create a little bit of mystery. Once our giant neon countdown timer reached zero, we revealed a code that eager guests could enter on our easy to access web-app. After the quickest fingers claimed a product, we wanted to give them a premium experience to match their exclusive purchase. Once they won their drop, the shoppers could head to The Pickup, a fully automated jean-dispensing infinity room, where scanning the code on their phone activated a ceiling-mounted carousel that delivered their product.

Our purchase platform delivered sold out drops for months, exceeding Levi’s expectations and becoming a beacon for streetwear hounds in Miami’s Wynwood district. The gamified drop mechanic stoked hypebeasts’ need to get it first, and satisfied their desire for an exclusive experience—without lines or mass hysteria. And the big, shiny, futuristic delivery was truly worthy of the product.