Dom Perignon champagne bottle in front of a black sheet
Lady Gaga holding a giant champagne bottle in a large red dress

NFT Museum • An Immersive, Shoppable Exhibit in Web3

  • Client

    Dom Pérignon

  • Solutions

    ExperientialWeb3Fashion & Luxury

the Dom Perignon NFT museum showcasing NFTs

An NFT collection worth going gaga over.

The collaboration between champagne house Dom Pérignon and Lady Gaga marked the meeting between two creative visionaries, resulting in two limited-edition products—Dom Pérignon Vintage 2010 and Dom Pérignon Rosé Vintage 2006—and an alluring sculptural work signed by Lady Gaga. Our goal was to maximize the collaboration in France, but because French law prohibits the use of foreign advertising assets for alcohol promotion, we uncorked an avant-garde plan befitting the two masters of creativity: a virtual exhibition of NFTs inspired by the limited-edition bottles.

A champagne bottle pouring into glasses
Press A digital pop-up comes to life to discover this collection limited to 100 bottles: 50 copies of Dom Pérignon Vintage 2010 as well as 50 copies of Dom Pérignon Rosé Vintage 2006. Each bottle purchased in this space is available in two versions: physical and digital.
Read on Vogue

An integrated path to purchase for maximum immersion.

The Dom Pérignon x Lady Gaga bottles are more than vessels for champagne; they’re full-fledged art pieces. To complement their illustrious beauty, we designed and built an elegant  platform where people could immerse themselves in the partnership, browse the breathtaking NFT collection and purchase their own bottle—in its physical form and as an NFT bundled together. To ensure a seamless and intuitive experience, we built a dedicated marketplace that allowed users to create their own Ethereum wallet with ease. And after the NFT purchase was complete, a concierge delivered the bottle within 48 hours.

  • Dom Perignon x Lady Gaga logo in front of velvet curtains Dom Perignon champagne bottle in front of a black sheet

Using craft and artistry to generate desirability and demand.

Throughout the virtual exhibit, visitors could peruse 100 numbered NFTs: half for Dom Pérignon Vintage 2010 and half for Dom Pérignon Rosé Vintage 2006. Animated and artistic, the collection captured the full-bodied elegance of each bottle and sold out in just 10 hours. It was clear we succeeded in reaching both Dom Pérignon lovers and the Web3 community alike: following the initial sale, a handful of NFTs went up on the secondary market, where sales value increased by nearly 1500%. We’ll say cheers to that.

Results

  • 1,000 opt-ins
  • 30,000 users
  • 35,000 visits
  • PR coverage earning an estimated advertising value equivalency of €415K

Want to talk experiential? Get in touch.

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