PlayStation Competition Center • Building an All-New Digital Experience for the Esports Community

As a dominant force in the esports arena, PlayStation caters to hundreds of millions of monthly active users. Its ecosystem spans a variety of games, leagues, countries and languages, fostering an ever-growing community of gamers. This community sought a centralized hub for all things esports, and PlayStation recognized the demand to enhance competitive play and consolidate the esports experience. Hence, they entrusted us with the mission to bring this all-new digital experience to life, while also exploring new opportunities to innovate in the realm of competitive platforms.

To kick off the project, our product and technology teams worked in tandem during a four-week discovery phase. This crucial stage allowed us to lay the foundation for the minimum viable product (MVP) and create a roadmap for future development. In order to gain a comprehensive understanding of the project’s scope, we spent time working closely with Sony’s technology teams, which enabled us to grasp the intricacies of the existing environments and integration points. Armed with this knowledge, we were able to provide a detailed recommendation for a more modern and advanced technical architecture.

In addition to delving into the existing environments and infrastructure, we conducted a comprehensive analysis of esports industry trends and user expectations. This examination helped us identify areas of opportunity that aligned with the brand’s business objectives, as well as define the requirements, map user journeys and identify practical solutions to the main challenges. The result is a remarkable esports platform that includes easily discoverable tournaments, seamless on-console sign-up processes, and real-time match updates, all working in harmony to strengthen PlayStation’s position as a pioneer in online competitive play.