Salesforce Marketing Cloud • Acting Upon Data with Insight
Keeping up with consumers in real-time.
In today’s highly competitive market, successful brands strive to make their services more personalized, tailored to each consumer and powered by relevant content at every stage of their journey. With the rapid growth of their business, the world’s leading tattoo brand, Celebrity Ink, was struggling to keep up with their customers, and was in need of modern tools that provided a clear view of their behaviors and interests.
Leaving one’s mark through personalization.
With more than 40 locations in six countries, personalizing Celebrity Ink’s messaging and remarketing called for a state-of-the-art martech stack capable of processing copious amounts of data. The C360.Monks, our team of Salesforce experts focused on end-to-end CX services, delivered on that promise with a future-proofed stack on the Salesforce Marketing Cloud platform.
Able to provide a 360-degree view of the customer journey, the stack included a branded master email template and data model to drag and drop segmentation, data integration with external booking systems via SFTP, social media reporting and more. All while balancing data and privacy.
A marketing stack that moves the needle.
The Salesforce stack unifies the information gathered at different touchpoints in the customer journey, including the 47 social accounts Celebrity Ink was working with. This saves the sales operatives time and energy. By enabling the development of effective automated processes, it’s easier to succeed in the execution of wide-ranging customer acquisition, engagement and retention campaigns. It also opens the doors for professionals to specialize in one area, thus empowering them to act upon the brand’s data with insight and efficiency.
