+39% order volume from display ads period-over-period
2X order volume from top social asset through data-based iteration
Overcoming resource constraints to scale media.
Sonic, a telecommunications provider, partnered with Media.Monks to grow their digital customer acquisition. Sonic has a small (but mighty) internal creative team that needed help scaling up creative production to meet the needs of a growing multi-channel media program, but limited in-house resources constrained their output. The client needed to ramp up production with assets that would stand out in a crowded competitor set, deliver consistent results, and remain precisely on brand.
Integrating ad design with performance testing strategy.
To combat ad fatigue, Media.Monks produced a wide array of net-new assets at scale that refreshed top-performing creative and added motion to previously static-only ad sets. With media strategy and creative execution now under one roof, we pre-planned A/B test iterations for each creative concept. Designing in coordination with our test roadmap let us quantify how much each ad element influenced orders.
Planned A/B tests inform iterations.
Our multi-step test framework isolated the impact of each ad variable, generating learnings across:
- Comparison ads: competitors, USP categories, logo inclusions, stylistic layouts
- Evergreen ads: offer-based vs. USP header, speed vs price USP hierarchy, emotional vs. value copy, stylistic layouts
- Social Proof ads: lifestyle vs. abstract imagery, humorous vs. statistical, quote type/length, stylistic layouts
Additionally, incorporating motion and longer-form videos, powered by iterative test results, made YouTube ads and CTV viable for the client’s goals. The updated media mix extended reach and sales immediately.