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Driving Sales with Iterative Ads • Performance Creative Unlocks Growth for Sonic

  • Client

    Sonic

  • Solutions

    MediaPerformancePaid SocialProgrammatic

Results

  • +39% order volume from display ads period-over-period
  • 2X order volume from top social asset through data-based iteration

Overcoming resource constraints to scale media.

Sonic, a telecommunications provider, partnered with Media.Monks to grow their digital customer acquisition. Sonic has a small (but mighty) internal creative team that needed help scaling up creative production to meet the needs of a growing multi-channel media program, but limited in-house resources constrained their output. The client needed to ramp up production with assets that would stand out in a crowded competitor set, deliver consistent results, and remain precisely on brand.

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Integrating ad design with performance testing strategy.

To combat ad fatigue, Media.Monks produced a wide array of net-new assets at scale that refreshed top-performing creative and added motion to previously static-only ad sets. With media strategy and creative execution now under one roof, we pre-planned A/B test iterations for each creative concept. Designing in coordination with our test roadmap let us quantify how much each ad element influenced orders.

See the Work

Continuous testing for continuous results.

  • Sonic Telecom Creative Asset
  • Sonic Telecom Ad Featuring Frustrated Internet User and Competitive Comparison
  • Sonic Telecom Creative Asset (Static)

Planned A/B tests inform iterations.

Our multi-step test framework isolated the impact of each ad variable, generating learnings across:

  • Comparison ads: competitors, USP categories, logo inclusions, stylistic layouts
  • Evergreen ads: offer-based vs. USP header, speed vs price USP hierarchy, emotional vs. value copy, stylistic layouts
  • Social Proof ads: lifestyle vs. abstract imagery, humorous vs. statistical, quote type/length, stylistic layouts

Additionally, incorporating motion and longer-form videos, powered by iterative test results, made YouTube ads and CTV viable for the client’s goals. The updated media mix extended reach and sales immediately.

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The website has been translated to English with the help of Humans and AI

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